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Author: Viacom Global Insights

In Latin America, Optimism and Resilience Rise Amid Safety Concerns

A recent study looks at how people in Latin America feel about the world today.

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Viacom Global Insights

On World TV Day, Celebrating the Power of TV

Each November 21st, we give special recognition to the medium that connects us all – television!

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Viacom Global Insights

Indian Youth Choose Rooted Pragmatism Over Blind Optimism

Today’s generation of teens and young adults in India is happy and realistic without being too hopeful.

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Viacom Global Insights

Familiar Sights and Sounds Attract Viewers’ Attention

Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.

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Viacom Global Insights

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.

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Viacom Global Insights

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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Viacom Global Insights

In Latin America, LGBT Acceptance Is Widening

Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.

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Viacom Global Insights

Brazilian Young People and Cars

Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...

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Viacom Global Insights

How Young People in Latin America Are Listening To Music

Music is a fundamental part of the lives of young people in Latin America.  It acts as an emotional catalyst...

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Viacom Global Insights

Latin American Young People and Personal Care

Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...

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Viacom Global Insights

Latin American Young People and Cars

In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...

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Viacom Global Insights

How Brazilian Young People Are Listening To Music

Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...

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Viacom Global Insights

Brazilian Young People and Personal Care

Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...

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Viacom Global Insights

Indian Youth and the Emergence of Dark Social

In India, young people want to share on private social platforms so they can protect their public online identities.

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Viacom Global Insights

Consumers Want Character-Branded Baby Products That Make a Child Smile

A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.

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Viacom Global Insights

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Viacom Global Insights

Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.

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Viacom Global Insights

For Indian Youth, Success Is More About Satisfaction Than Money

A new study reveals that young people in India value a sense of purpose and the respect of others more than money.

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Viacom Global Insights

For Global Kids, Linear TV Is the #1 Source

A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.

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Viacom Global Insights

For Teens, Music Is Mobile and Context is the New Genre

Music matters just as much for today’s teens as generations gone by. But how they consume, discover and influence (and...

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Viacom Global Insights

Flux Is In and Fluff Is Out for Indian Young People

This generation of Indian young people is aware that it does not pay to pretend to be something you’re not. For example, you cannot claim to be a cricket expert if you don’t follow the sport. Every comment, every post, every share is closely scrutinized. Fluff is easily sniffed out and rejected.

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Viacom Global Insights

Infographic: LGBT Rights Are Human Rights

Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.

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Viacom Global Insights

Drama Series “MTV Shuga” Increases Prevention of HIV/AIDS in Africa

“MTV Shuga” infuses an entertaining show with educational messages about HIV/AIDS and safe sex—and influences viewers’ knowledge, attitudes and behavior, according to a new study.

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Viacom Global Insights

In India, Bravery and Courage Inspire Young People

A new MTV Knowing Youth study reveals that for Indian youth, brave is the new bold.

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Viacom Global Insights

For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds

Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.

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Viacom Global Insights

Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off

For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.

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Viacom Global Insights

Anxious Parenting Has Bred a Generation of Responsible Kids

Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.

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Viacom Global Insights

With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest

Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.

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Viacom Global Insights

In an Uncertain World, Global Parents Turn to Overprotection

Parents around the world are anxious -- and they protect their kids through "friendship."

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Viacom Global Insights

What Do People Outside the US Think of America’s 2016 Presidential Election?

A new press release shows highlights from a recent international study about the U.S. Presidential Election.

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Viacom Global Insights

Love and Dating Online in Germany

A new MTV Knowing Youth study finds that online dating is common in Germany--and it's not all about hook-ups.

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Viacom Global Insights

This Is Our Audience: Youth

A new video summarizes key themes from MTV Knowing Youth’s conversations with over 65,000 young people across 27 countries in 2015.

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Viacom Global Insights

This Is Our Audience: Kids and Family

A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.

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Viacom Global Insights

Global Families’ Views on Marriage and Children

While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.

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Viacom Global Insights

Views on Money Among Global Young Families

As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.

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Viacom Global Insights

Kids and Devices: TV Is Easiest, Tablets Are Most Portable

What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...

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Viacom Global Insights

Nickelodeon Family GPS Recalibration: Kids and Winning

Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...

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Viacom Global Insights

MTV Knowing Youth Launches F*ck Boring, Ignite Passion

Boredom is a part of life for young people. MTV Knowing Youth's latest study delves into what they find tedious, boredom cures, and where around they world youth are most and least afflicted.

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Viacom Global Insights

Global Kids’ Responsibilities, Rules, and Repercussions at Home

Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...

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Viacom Global Insights

Engagement and Loyalty Among Latin American Tweens

What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...

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Viacom Global Insights

In a Tight Economy, Hispanic Millennials Crave More Work

Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal. Tr3s...

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Viacom Global Insights

What “Innovation” Means To European Young People

 When it comes to creativity and entrepreneurial spirit, how are Millennials different from previous generations? This was the question driving...

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Viacom Global Insights

As Millennials Become Parents, Global Family Dynamics Change

What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...

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Viacom Global Insights

Engagement and Loyalty Among Latin American Millennials

What do engagement and loyalty mean to Millennials in Latin America? To answer this question, MTV Knowing Youth commissioned a...

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Viacom Global Insights

Hispanic Millennials Pool Resources To Win

Many Hispanic young adults are working toward getting to where they want to be in their careers—but they’re not there...

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Viacom Global Insights

Sex Attitudes and Behaviors Among European Youth

How comfortable are young people when it comes to talking about sex? Are they using condoms? And do they worry...

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Viacom Global Insights

Happy Holidays from VIMN Research

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Viacom Global Insights

What’s Hot in Gaming Among Global Parents and Kids?

What role does gaming play in kids’ lives? What drives gaming choices, what devices do they use, and what types...

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Viacom Global Insights

Jobs Hispanic Millennials Admire Most (and Least)

What professions do Hispanic Millennials really respect? And which hold little appeal for them? Tr3s talked to Latino young adults...

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Viacom Global Insights

What Does “Success” Mean To Hispanic Millennials?

In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with...

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Viacom Global Insights

How Money and Social Media Influence Hobbies and Activities

How does money affect the way young people engage with activities that interest them? And how does social media influence...

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Viacom Global Insights

Spending and Saving Among Latin American Tweens

What are Latin American tweens’ habits when it comes to spending and saving? A recent Nickelodeon study based on an...

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Viacom Global Insights

How Hispanic Millennials Are Consuming TV Content

Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more...

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Viacom Global Insights

Comedy Central Power of Laughter Wins Big at ESOMAR Congress

Earlier today, Comedy Central International’s Power of Laughter project won the award for Best Methodological Paper at ESOMAR Congress 2014...

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Viacom Global Insights

Comedy Central and MTV India Present at ESOMAR Congress

Viacom took the stage earlier today at ESOMAR Congress 2014, which kicked off in Nice, France on Sunday, September 7th....

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Viacom Global Insights

The Latinization of America … A ‘Next Normal’ Exploration

It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have...

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Viacom Global Insights

The Next Normal- Now Across 32 Countries

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...

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Viacom Global Insights

The Next Normal with Kirsty Bloore at the University of Sydney

Kirsty Bloore, Research Director at Viacom International Media Networks: Australia & New Zealand, presented the findings of The Next Normal, at...

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Viacom Global Insights

The Next Normal Launches in Poland

Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...

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Viacom Global Insights

Millennials in Brazil

On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...

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Viacom Global Insights

Brands and Millennials in Brazil

ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...

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Viacom Global Insights

Brazilian Millennials and Brands

Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...

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Viacom Global Insights

US Hispanic Adult Millennials Living “The Next Normal”

Nancy Tellet, SVP of Research for our Americas cluster, presented the key findings of our recent study “Hispanic Adult Millennials...

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Viacom Global Insights

The Next Normal – Most Loved Devices

  Check out our series of infographics on The Next Normal

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Viacom Global Insights

The Next Normal- Friends and Family

Check out our The Next Normal Infographic

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Viacom Global Insights

Mexican Millennials Are The Happiest In The World

Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...

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Viacom Global Insights

AZ Noticias Speaks on The Next Normal in Latin America

TV plays an important part of the lives of Latin American Millennials from birth. It’s one of the ways that...

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Viacom Global Insights

The Next Normal – Social Media

Check out our The Next Normal Infographic

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Viacom Global Insights

The Next Normal – Pride and Tolerance

Check out our The Next Normal Infographic

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Viacom Global Insights

Neo Talks about The Next Normal

Success and a close relationship with family is related to happiness for Millennials. Here’s the story as told by our...

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Viacom Global Insights

Impune Mex Reports on The Next Normal

Millennials in Latin America talk to close friends, listen to music, and watch TV as ways of relieving stress and...

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Viacom Global Insights

Protesta Urbana Speaks on The Next Normal

Millennials in Latin America find that technology and the internet have helped them contribute new ideas and access other cultures....

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Viacom Global Insights

Family, Success, and Optimism makes Millennials the Happiest in the World

Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...

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Viacom Global Insights

The Next Normal – Success and Happiness

Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...

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Viacom Global Insights

UNO TV Interprets Results of the Next Normal

Latin American Millennials use television and music as ways to relieve stress. Older Millennials even play videos games to maintain...

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Viacom Global Insights

The Next Normal in Argentina, Mexico, and Brazil

Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...

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Viacom Global Insights

Success is Part of Happiness for Millennials

Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...

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Viacom Global Insights

Rio Negro Speaks on The Results of The Next Normal

Despite the global economic crisis, Millennials in Latin America still keep a positive outlook and remain happy. Here’s the story...

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Viacom Global Insights

Media Is Part of Happiness for Latin American Millennials

Millennials talk about the internet and television but the next generation will be more concerned about the content of the...

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Camara Argentina De Agencias De Medias Speaks on The Next Normal Results

Millennials in Latin America use technology to assist in their happiness and maintain relationships. Here’s the story as told by...

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Millennials in Argentina have the Lowest Rate of Stress

Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...

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Excelsior Talks about The Next Normal

Constant usage of social media helps makes life easier for Latin American Millennials , who use it to interact globally....

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Kids of Today and Tomorrow- Post-Millennials

“Humor is the social currency for these happy, less stressed, overprotected achievers.” With our “The Next Normal” study, we went...

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Young Aussies Hooked up To Optimism

As mentioned in an earlier post, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer, is presenting at the ASTRA...

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Colleen Fahey Rush speaks with Australia’s Mediaweek about The Next Normal

In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey...

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The Next Normal: Be Viacom Talking Shop

BE VIACOM Talking Shop first opened its doors in October, showcasing the best of our brands in a pop-up shop...

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Dave Lynn talks to The Independent about The Next Normal

Dave Lynn, Managing Director of Viacom International Media Networks for UK, Australia and Central Eastern Europe recently talked to the...

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I giovani di oggi: «Io siamo noi»

http://video.corriere.it/i-giovani-oggi-io-siamo-noi/413eea8e-3d86-11e2-b22e-27312368513d Antonio Campo dall’Orto, Managing Director of Viacom International Media Networks for Southern Europe, Middle East and Africa launches The...

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Young, Unhappy and Looking to Emigrate

Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...

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Bob Bakish talks to Fox Business about The Next Normal

Bob Bakish, President and Chief Executive Officer, Viacom International Media Networks, talked to Fox Business about our global insights projects on Millennials...

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Viacom Global Insights

Millennials are Tolerant and Open Minded Sharers

After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...

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Economic Crisis Won’t Dampen Our Spirits – Youth

Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...

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Viacom Global Insights

Social Media makes German Millennials Happy!

As part of our the roll out for The Next Normal research, our team in Germany worked with trade publication...

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Viacom Global Insights

The Next Normal at the Monaco Media Forum

Colleen Fahey Rush, EVP & Chief Research Officer for Viacom Media Networks travelled to Monaco to launch our global study...

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Millennials Bezorgd om de Crisis Maar nog Steeds Gelukkig

Here’s the Netherland’s Kids en Jongeren’s take on our The Next Normal. Millennials bezorgd om de crisis maar nog steeds...

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The Next Normal Video

Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...

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Viacom Global Insights

Familjekär: Life in or Fondness for One’s Home and Family

Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next...

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Generation Y tar över – Millennials are taking over

Sweden’s Dagens Nyheter on our global research into Millennials. De är toleranta och flexibla, men också mer krävande och kritiska...

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Contenido Talks About the Results of The Next Normal

76% of Millennials describe themselves as “very happy”. Millennials positivity keeps their stress levels fairly low.  Here’s the story as told...

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Viacom Global Insights

GLOCAL Millennials: The Next Normal

Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...

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En lycklig generation – One Lucky Generation

How’s your Swedish? Here is Svenska Dagbladet on The Next Normal. Arbetslösheten är det största världsproblemet som måste lösas, följt...

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Viacom Global Insights

Who Millennials Really are and Why Entrepreneurs can’t afford to forget Them

Upstart Business Journal has turned our The Next Normal insight study into a photo gallery of Millennials. Click here to...

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Viacom Global Insights

Viacom study finds Milennials are ‘happy’ despite economy and Egyptians only ones who recognise effect from technology after Arab Spring

Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum. Speaking about technology, Fahey-Rush...

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Viacom Global Insights

The Next Normal: Who Am I?

The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...

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