A look at how families in China differ from their global peers.
In a recent study, Viacom investigated the millennial population of Philippines and Malaysia. Key findings from individuals 25-34 years old are summarised as below:
In Australia, preschool-age kids have a strong influence on book and toy purchases.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
In the Philippines and Indonesia, Music Festivals are Powerful, Vibrant, Emotional and Shareable Experiences
Recently, Viacom undertook a study aiming to understand consumer expectations of music festivals around the world, as well as their...
Our latest insights on TV viewing behavior in Australia.
Insights on kids aged 2 to 5 in the Philippines.
Kids in Japan play a bigger role in purchase decisions than their global peers.
Australians aged 16 to 34 are anxious about succeeding in life, but they’re much more happy than stressed.
From our Kids of the World study, a deeper look at Indonesian kids aged 6 to 11.
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
Australian kids are happy, independent and resilient. Their main source of contentedness is close relationships with family, friends and pets.
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
A new project illustrates how Chinese kids are similar and different from their global peers.
Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.
In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.
A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.
Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.
When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials...