array(1) { [0]=> object(WP_Term)#2939 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }

Author: Katie Maggio

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

array(1) { [0]=> object(WP_Term)#2887 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio

For American Consumers with Multiple Streaming Devices, It’s All About the Content

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

array(1) { [0]=> object(WP_Term)#2866 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

array(2) { [0]=> object(WP_Term)#2893 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#2890 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(45) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio, Anna Noel Taylor

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

array(2) { [0]=> object(WP_Term)#2880 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#2883 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(45) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio, Anna Noel Taylor

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

array(2) { [0]=> object(WP_Term)#2886 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#2893 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(45) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio, Anna Noel Taylor

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

array(2) { [0]=> object(WP_Term)#2889 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#2880 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(45) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio, Anna Noel Taylor

How People Around the World Are Making Memories

Beaches, cities, theme parks and concerts are global favorites when it’s time for some fun.

array(1) { [0]=> object(WP_Term)#2940 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

array(2) { [0]=> object(WP_Term)#2862 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } [1]=> object(WP_Term)#2865 (11) { ["term_id"]=> int(781) ["name"]=> string(16) "Anna Noel Taylor" ["slug"]=> string(16) "anna-noel-taylor" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(781) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(45) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio, Anna Noel Taylor

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

array(1) { [0]=> object(WP_Term)#2985 (11) { ["term_id"]=> int(760) ["name"]=> string(12) "Katie Maggio" ["slug"]=> string(12) "katie-maggio" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(760) ["taxonomy"]=> string(12) "_vimn_author" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(9) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } }
Katie Maggio