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Author: James Guerrier

Global Kids Are Developing a Fearless Attitude Toward Life

With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.

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James Guerrier

Kids Are Developing Skills to Thrive in a Fast-Changing World

At home, online and through scheduled activities, global kids are building skills that develop their personalities and foster self-reliance.

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James Guerrier

Kids Flourish with the Support of Family, Friends and Pets

What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.

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James Guerrier

Today’s Global Kids Embrace Change and Fluidity

In a fast-paced world, kids know that there are many ways to live life.

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James Guerrier

Kids Around the World Treasure Quality Time With Family and Friends Above All Else

A new study looks at today’s top passion points among kids in 30 countries.

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James Guerrier

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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James Guerrier

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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James Guerrier

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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James Guerrier

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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James Guerrier

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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James Guerrier

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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James Guerrier

Global Youth Get Their Culture From Everywhere

Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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James Guerrier

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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James Guerrier

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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James Guerrier

The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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James Guerrier

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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James Guerrier

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Christian Kurz, James Guerrier

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Christian Kurz, James Guerrier

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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James Guerrier

Make Life Funnier. Every Day. Everywhere.

Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.

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James Guerrier

Infographic: Global Adults and Movies

What film genre most resembles global adults' lives? An infographic from a new movie study answers that question and more...

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James Guerrier

Global Adults Are Big Movie Fans

A new Paramount Channel survey of 21 countries delves into global adults' feelings about movies.

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James Guerrier

This Is Our Audience: Adults

A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.

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James Guerrier

How Brands Can Harness the Power of Fans

Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.

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James Guerrier

Introducing the Influential Catalyst

Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...

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James Guerrier

The Power of Fans Comes From “Fandorsement”

What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?

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James Guerrier

Infographic: The Benefits of Fandom

What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...

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James Guerrier

Infographic: Not Your Parents’ Fandom…

Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...

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James Guerrier

Comedy Central’s Latest Study Delves into “Fandom”

How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...

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James Guerrier

In a Commercial, Entertainment Means Effectiveness

Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....

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James Guerrier

Proving Comedy’s Halo Effect on Advertisements

  Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...

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James Guerrier

Comedy Central: Power of Laughter

  Read more about Comedy Central’s International study on humor and advertising receptiveness here.

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James Guerrier

Comedy Central and the Hidden Power of Laughter

In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...

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James Guerrier