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Author: Anna Noel Taylor

Social for Everyone: The Video

How and why global consumers are using social media, in their own words.

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Anna Noel Taylor

Video: To Find Out What TV Means to Consumers, We Took It Away

A new video shows how people reacted during a week without television. (Hint: it wasn’t easy!)

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Katie Maggio, Anna Noel Taylor

Age Has a Big Influence on Social Media Behavior

Our new study illustrates how people in different age groups are using social media now.

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Anna Noel Taylor

Around the World, Social Media Is a Source of Connection, Creativity and Empowerment

The benefits of social media outweigh the drawbacks, according to our latest research.

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Anna Noel Taylor

My Teen Life: The Video

Hear the teens we spoke to for our My Teen Life project in their own words.

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Anna Noel Taylor

American Teens Believe in Their Right to Safety and See Themselves as Unstoppable

As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.

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Anna Noel Taylor

Global Teens Trust Their Parents, But Not Public Authorities

Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.

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Anna Noel Taylor

Through Social Media, Teens Learn From Others’ Stories and Stand Up for Their Beliefs

Global teens appreciate others’ voices – and are eager to use their own.

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Anna Noel Taylor

TV Brings People Together and Keeps Them Up To Date

A recent study shows that TV offers viewers a unique sense of connection and instant gratification.

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Katie Maggio, Anna Noel Taylor

Around the World, Casual Sex Isn’t All That Common

The people with the best sex lives aren’t who you’d think, according to our new global sex study.

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Anna Noel Taylor

In a Fast-Changing World, Teens Believe Flexibility Is Essential

Today’s global teens want to learn from their mistakes and adapt when needed.

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Anna Noel Taylor

For Viewers, TV Fulfills Needs Beyond Entertainment

In a recent media study, we took TV away from viewers – and found that entertainment wasn’t the only thing they missed.

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Katie Maggio, Anna Noel Taylor

My Teen Life, a Global Story

We spoke to teens in 32 countries to find out what life is like for them.

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Anna Noel Taylor

Global Viewers Are Accessing Content in New Ways – and Watching Even More Than Before

Around the world, audiences are enhancing their viewing experiences with new technology, according to our latest media usage study.

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Katie Maggio, Anna Noel Taylor

As Media Changes, TV Continues to Matter

Our latest study on TV habits around the world finds that in viewers' lives, TV is as essential as ever.

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Katie Maggio, Anna Noel Taylor

INFOGRAPHIC: As People Come Together, a Sense of Unity and Acceptance Emerges

A recent study looks at how the internet and online connections are opening people’s minds and inspiring them to make the world a better place.

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Anna Noel Taylor

Around the World, Kids Exert a Powerful Influence on Household Decisions

How do kids influence household purchase decisions around the world?

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Anna Noel Taylor

INFOGRAPHIC: Staying Grounded in an Uncertain World

People are becoming more worried about the future and less trusting, but also more determined to seek out the positive.

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Anna Noel Taylor

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor

Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor

After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.

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Anna Noel Taylor

As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected

The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.

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Anna Noel Taylor

The Engaged Viewer: Using New Sources to Tune In More Than Ever

From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.

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Anna Noel Taylor

How Global Audiences Are Optimizing Their Viewing Experience

Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.

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Anna Noel Taylor

Little Big Influencers in Northern Europe

Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.

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Anna Noel Taylor

What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV

The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.

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Anna Noel Taylor

TV RE[DEFINED]: How Global Viewers Discover New Shows

Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].

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Anna Noel Taylor

Global Millennials Support Marriage Equality

Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...

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Anna Noel Taylor

World AIDS Day and Global Young Adults

Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...

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Anna Noel Taylor