Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.
Something big is about to happen. Right now, youth around the world are busy trying to establish a new reality, free from limitations and binary structures. Beyond gender, beyond religion, beyond ethnicity and beyond borders.
Born into technology and always connected, youth are hyperaware, wise beyond their years and under pressure to have an opinion about everything. Instinctively inclusive, they celebrate diversity in all forms while trying to stay true to their authentic selves.
For this project, we spoke to youth around the world, connecting with over 7,000 people aged 16-24 across 14 countries*.We learned that global youth today have a collective dream that coexists perfectly with their individual goals: to steer this sometimes messed-up world towards inclusion and acceptance. Will they achieve this aspiration? We’ll have to wait and see…
“I think it’s great that Jaden Smith makes a statement through wearing women’s clothes. He should do whatever makes him happy … we are not to judge others.” – Suleha, 19, Singapore
Click here to see all articles from our Youth In Flux project.
* This project employed a range of qualitative methods (video diaries, ethnographic interviews, an online community and a co-creation ‘pajama party’), as well as a survey of almost 7,471 people aged 16-24 across 14 countries: Australia, Brazil, France, Germany, Italy, Malaysia, Mexico, Netherlands, Poland, Singapore, South Africa, Spain, UK, USA.