Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

As always, parents see formal learning as important for their kids – reading, writing and arithmetic are still a key part of all preschoolers’ daily experiences. That’s not their only priority, however. They’re also making sure that their kids gain exposure to the broader life skills. A majority in every country and over 7 in 10 globally believe their small children learn best through play.

When kids engage in role-playing, it’s not just make-believe. This activity expands their creativity while allowing them to try on different life skills, learn to get along with others, and deal with conflict.

Outdoor play is also valuable to parents. They see it as a way for kids to take risks and develop autonomy. Preschoolers around the globe are spending an average of 2.3 hours per day outside – and parents agree that their kids are happiest outdoors.

Progressive Play helps preschoolers develop imagination, confidence and resilience.

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* Countries surveyed: Australia, Brazil, Germany, Mexico, Netherlands, Philippines, Poland, Russia, South Africa, Sweden, United Kingdom, and United States.