For Global Kids, Linear TV Is the #1 Source
With so many sources available to consume video, which are global kids using?
Nickelodeon Kids & Family GPS’s Connected Kids study gives an in-depth look at how kids 4 to 11 around the world are consuming TV and video content. The goal of this project is to understand children’s viewing behavior in this fast-changing media environment.
An infographic emerging from this study reveals that more than 9 out of 10 kids (92%) internationally use linear TV to watch TV and video content. Other sources used by a majority of kids are free video on demand (e.g. YouTube) and DVDs (83% and 79%, respectively).
Kids are a little less likely to turn to sources that aren’t as easy for them to use independently: 58% use official TV channel websites, 46% use VOD and 46% use subscription VOD (e.g. Netflix).
See here for other posts from this series.