Celebrating the 20th Anniversary of World Television Day
Television is central to the lives of millions of people around the globe. To honor the reach and influence of this medium, the United Nations named November 21st World Television Day in 1996. Along with the U.N. initiative, three European broadcasters’ associations — ACT, egta and EBU – have produced a short video to emphasize the power of television and its impact on society.
Without a doubt, television is also changing rapidly. Viacom International’s 2015 study TV RE[DEFINED] illustrated that even though the ways people consume television are in flux, viewers believe that its content is better than ever.
To that end, here are some posts that summarize key findings from this study:
- How Global Viewers Are Redefining Their Relationship With Television
- How Global Viewers Discover New Shows
- What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV
- How Global Audiences Are Optimizing Their Viewing Experience
- The Engaged Viewer: Using New Sources to Tune In More Than Ever
Happy World Television Day!