Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing a car today, a good price is more important than an expensive brand.
Buying a car is a goal of many Brazilian young people, but it’s not as high a priority as saving money for education or purchasing a home. They associate car ownership with independence and greater efficiency in getting around.
Air pollution is an issue that they take seriously. Brands with eco-friendly vehicles receive special attention and respect from young people.
More than 9 out of 10 say safety is the most important feature in a car for them. However, their behavior while on the road is sometimes dangerous. Four out of ten say they check their email at red lights.
Based on Culture Catchers, an online community where young people in Brazil freely express their opinions and share their experiences. Each study has 120 participants.