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Author: Anna Noel Taylor

In an Ideal Career, Teens and Young Adults Value Passions Over Profit

A new study of people 16 to 34 reveals that they’d rather have flexibility and free time than a big paycheck.

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James Guerrier

Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A new project illustrates how Chinese kids are similar and different from their global peers.

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Kirsty Bloore

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

An infographic illustrates how people are managing stress and coping in an increasingly stressful world.

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Anna Noel Taylor

INFOGRAPHIC: Experiences with Others Make People Around the World Happy

August is vacation month in many countries – and our latest study reveals that people increasingly value free time to have fun and relax with those they care about.

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Anna Noel Taylor

For South African Parents, Play and Technology Are Educational

Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.

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Giuliana Dias

In China, People Are Stressed Yet Happy

Our newest study offers a view of how Chinese people feel about the world, and how they differ from their global peers.

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Kirsty Bloore

For South Africa Youth, Technology Is a Source of Anxiety and Inspiration

Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful...

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Giuliana Dias

Introducing The Next Normal: Rise of Resilience

Today, we’re proud to announce the official launch of our newest project, The Next Normal: Rise of Resilience.

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Anna Noel Taylor

Familiar Sights and Sounds Attract Viewers’ Attention

Viacom partnered with neuroscientists to study fans’ brain activity – and found that audio-visual cues help viewers identify what they’re watching, capture their attention and make them feel good.

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Viacom Global Insights

When It Comes To Content, Emotion Really Is King

Emotions play an important role in almost all content viewing decisions.

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James Guerrier

To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US

New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues.

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Rachel Cooper

In South Africa, Generation X Is Redefining Adulthood

A look at how Gen Xers in South Africa differ from their global peers.

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Giuliana Dias

Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes

A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. On Wednesday, Leo Varadkar became the country’s first openly gay leader.

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Cara O'Flynn

In the Netherlands, Nickelodeon Goes Off the Air for a Day to Encourage Outdoor Play

It’s the National Day of Play in the Netherlands – and we’ve got new stats on Dutch kids’ play habits.

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Arjan de Ruijter de Wildt

For Youth, “Copying” Is the Path to Originality

Authenticity is about turning unique sources of inspiration into something new.

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James Guerrier

Meet Our Modern Dads

A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project.

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Anna Noel Taylor

In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for their preschoolers. And it has the benefit of keeping kids entertained while safe at home.

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Mariana Saes

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans will wear their Teenage Mutant Ninja Turtle gear with pride.

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Viacom Global Insights

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and to being more mindful

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James Guerrier

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives – but getting time away from work isn’t easy.

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Anna Noel Taylor

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Anna Noel Taylor

In a Changing World, Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives, according to a newly released Viacom study.

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Anna Noel Taylor

Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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Katie Maggio

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter

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James Guerrier

When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study

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James Guerrier

Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of youth around the world today.

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James Guerrier

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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Salvador Mata

Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Anna Noel Taylor

The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers. 

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Anna Noel Taylor

Global Youth Get Their Culture From Everywhere

Global youth are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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James Guerrier

Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives

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James Guerrier

Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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Kirsty Bloore

For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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James Guerrier

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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James Guerrier

Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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Anna Noel Taylor

The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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James Guerrier

Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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Anna Noel Taylor

Youth in Flux: Hyperaware and Wise Beyond Their Years

Today’s global youth are always up to date on what’s happening around the world – and have a holistic attitude towards life.

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James Guerrier

Viacom Presents: Youth in Flux. Unapologetic. Sensitive. Restless.

Viacom’s new global study showcases how today’s always-on youth are surviving and thriving in a difficult world.

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James Guerrier

Instead of Sheltering, Parents Are Broadening Their Kids’ Life Experiences

Parents are exposing preschool-age children to more of the realities of life to prepare them for an unpredictable world, according to a new Viacom study

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Anna Noel Taylor

Viacom Presents: Little Big Kids, Preschoolers Ready for Life

Viacom’s new study of global preschoolers reveals that parenting styles are adapting to a changing and unpredictable world.

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Anna Noel Taylor

In Latin America, LGBT Acceptance Is Widening

Latin America is home to some of the most "out" countries in the world and an improving LGBT social climate, according to a recent Viacom study.

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Salvador Mata

Brazilian Young People and Cars

Given the current economic climate in Brazil, cars are less of a status symbol than in the past. When choosing...

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Viacom Global Insights

How Young People in Latin America Are Listening To Music

Music is a fundamental part of the lives of young people in Latin America.  It acts as an emotional catalyst...

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Viacom Global Insights

Latin American Young People and Personal Care

Young people in Latin America define “personal care” broadly – 88% agree that it means taking care of oneself physically,...

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Viacom Global Insights

Latin American Young People and Cars

In Latin America, young people start driving their parents’ cars at age 17 or 18. Around age 25, they want...

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Viacom Global Insights

How Brazilian Young People Are Listening To Music

Music is essential in the daily lives of Brazilian young people. Their song choices are a reflection of their moods,...

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Viacom Global Insights

Brazilian Young People and Personal Care

Young people in Brazil define “personal care” broadly – 71% agree that it means taking care of oneself physically, having...

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Viacom Global Insights

Celebrating the 20th Anniversary of World Television Day

It's World Television Day! Check out our latest stories about how people around the world are viewing.

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Christian Kurz

Gen X Women Incite Change Through Individual Actions

When Gen X women come up against gender discrimination, they work around the problem covertly. Their individual actions have collectively redefined expectations for women today.

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Anna Noel Taylor

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

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Christian Kurz, James Guerrier

VIMN Unveils Findings From New Research Gen X Today: My life. My way.

New study shows Gen X values sex over friendship, has killed the mid-life crisis, dismantled traditional gender and family roles, and redefined the workplace

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Viacom Global Insights

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result, according to Viacom International’s newest study.

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Christian Kurz, James Guerrier

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Work-life balance is the key ingredient for Gen X career success, according to Viacom International’s latest study.

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Christian Kurz, James Guerrier

Gen X’s Unconventional Approach To Sex, Friendship and Family

Gen X find satisfaction in relationships by ignoring tradition, according to a new Viacom International study

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Christian Kurz, James Guerrier

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like? Our new study launches today at ESOMAR Congress.

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Christian Kurz, James Guerrier

Generation X: Trailblazers, Hidden in Plain View

Viacom’s latest international study, Gen X Today, launches at ESOMAR Congress in New Orleans on September 19th!

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Christian Kurz

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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James Guerrier

European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”

Viacom International spoke with European youth after the Brexit vote--and found that while they are disappointed in the political leanings of older generations, they remain optimistic about the future

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Christian Kurz

Following the Brexit Vote, Young Europeans Worry About Restricted Travel

Viacom International spoke with European youth immediately following the Brexit vote - and the implications of potential travel difficulties emerged as a key concern

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Cara O'Flynn

After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote—and found that they continue to believe in the future of a united Europe.

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Anna Noel Taylor

Infographic: LGBT Rights Are Human Rights

Using research from a study released recently by Logo and Viacom, a new infographic reveals sentiments about human rights and the LGBT population across 65 countries.

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Viacom Global Insights

As Filipino LGBT Attitudes Evolve, a Transgender Congresswoman Is Elected

The Philippines has elected a transgender Congresswoman in an otherwise macho election cycle, illustrating the country’s increasing acceptance of the LGBTI community.

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Anna Noel Taylor

Acceptance of the LGBT Community Is Growing Globally, But Equality Is a Long Way Off

For the International Day Against Homophobia and Transphobia, Logo has released findings from a new survey of attitudes toward LGBTI people in 65 countries and launched “Global Ally” to support international LGBTI activists.

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Viacom Global Insights

What Do People Outside the US Think of America’s 2016 Presidential Election?

A new press release shows highlights from a recent international study about the U.S. Presidential Election.

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Viacom Global Insights

The Engaged Viewer: Using New Sources to Tune In More Than Ever

From this transforming media environment has emerged a key viewer who is engaged, savvy and spending even more time watching TV.

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Anna Noel Taylor

Young People Ask Themselves “What Movie Do You Want to Go See?”

How do young people around the world choose when and which movies to see? A recent Viacom International Media Networks...

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Aaron Pull

A Call to Action for the International Media Research Industry

It is upon all of us in the media research industry to create a unified measurement system that better matches the viewing ecosystem and preserves the value of our content.

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Christian Kurz

How Global Audiences Are Optimizing Their Viewing Experience

Different sources play different roles for global viewers, according to TV RE[DEFINED], a recent project by Viacom International Media Networks.

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Anna Noel Taylor

Young People Are Passionate (and Informed!) Movie Fans

Global young people are frequent moviegoers who enjoy additional content about films that interest them, according to a recent Viacom International Media Networks study.

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Aaron Pull

TV RE[DEFINED] Nominated For Two ESOMAR Congress 2015 Awards

Viacom International Media Networks' most recent study, TV RE[DEFINED], has been nominated for two ESOMAR Congress 2015 awards: Best Paper Overall and Best Case History.

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Christian Kurz

What Sources and Devices Global Viewers Have, and How They Use Them to Watch TV

The latest installment from Viacom International Media Networks’ “TV RE[DEFINED]” project takes a look at the devices and sources available in global homes, and the effect this has on their TV viewing.

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Anna Noel Taylor

TV RE[DEFINED]: How Global Viewers Discover New Shows

Global viewers engage in a 3-step process to discover new content, according to new VIMN study TV RE[DEFINED].

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Anna Noel Taylor

Global Millennials Support Marriage Equality

Today, the Supreme Court of the United States guaranteed a right to same-sex marriage nationwide. This legal milestone is in...

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Anna Noel Taylor

TV RE[DEFINED] Launches in Brazil

In Brazil last month, Viacom International Media Networks (VIMN) released findings from TV RE[DEFINED], its new global study that explores...

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Christian Kurz

How Global Viewers Are Redefining Their Relationship With Television

 Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED] The study, unveiled this...

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Christian Kurz

VIMN Unveils New Study: TV RE[DEFINED]

“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what...

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Christian Kurz

Happy Holidays from VIMN Research

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Viacom Global Insights

World AIDS Day and Global Young Adults

Celebrated each year on December 1st, World AIDS Day is a time for people worldwide to unite in the fight...

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Anna Noel Taylor

TV Must Be Tailored: TV S.M.A.R.T.

In our conversations with people around the world, one thing is clear: TV is a very important part of people’s...

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Christian Kurz

Christian Kurz Speaks at Mipcom 2014

Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young...

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Christian Kurz

Christian Kurz Published in Television Business International

Television Business International, a London-based publication specializing in the global television business, published an article by Christian Kurz, VP of...

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Christian Kurz

TV Must Be Relevant: TV S.M.A.R.T.

In the past, TV content was viewable on one device: the TV set.While television sets remain the favorite way to...

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Christian Kurz

TV Must Be Accessible: TV S.M.A.R.T.

Content must be accessible not only by television, but also devices. This was a key finding from TV S.M.A.R.T., a...

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Christian Kurz

TV Must Be Mobile: TV S.M.A.R.T

Just as the social experience of TV no longer requires the physical presence of the people we watch with, we’re...

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Christian Kurz

TV SMART: Viewers Use a “Hierarchy of Screens”

  Viewers have access to an average of 7.7 screens at home, and they watch TV on many of them....

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Christian Kurz

TV SMART: Linear TV Viewing Remains Strong

Viewers continue to watch linear TV, even as they seek out content in new ways. For an overview of Viacom...

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Christian Kurz

TV Remains a Social Experience: TV S.M.A.R.T.

In the not-too-distant past, when we wanted to experience a TV program with another person, we sat down together in...

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Christian Kurz

TV S.M.A.R.T: Anytime, Anywhere – The Evolution Continues

It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project...

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Christian Kurz

In a Multi-Screen Home, TV Remains King

Viacom International Media Networks CEO Robert Bakish previews upcoming research project TV S.M.A.R.T. to CNBC and at his keynote at...

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Christian Kurz

Christian Kurz Talks To Research-Live About The Next Normal

Research-live.com talked to Christian Kurz, VP of Research & Insights at Viacom International Media Networks, about the results of The Next...

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Christian Kurz

The Next Normal- Now Across 32 Countries

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency...

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Viacom Global Insights

The Next Normal with Kirsty Bloore at the University of Sydney

Kirsty Bloore, Research Director at Viacom International Media Networks: Australia & New Zealand, presented the findings of The Next Normal, at...

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Viacom Global Insights

The Next Normal at Yale Customer Insights Conference 2013

Christian Kurz, Vice President, Research & Insights for Viacom International Media Networks recently travelled to New Haven to present our...

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Christian Kurz

The Next Normal Launches in Poland

Our global insight project on the Millennial generation received its debut in Poland on Tuesday, 14th of May as part of...

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Viacom Global Insights

Millennials in Brazil

On Wednesday 8 May, VIMN Brazil introduced “The Next Normal: An Unprecedented Look at the Millennials” in the market to...

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Viacom Global Insights

Brands and Millennials in Brazil

ATO DIGITAL, one of the attendees at our Brazil launch for The Next Normal wrote this about it: ‘The Next...

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Viacom Global Insights

Brazilian Millennials and Brands

Millennials in Brazil value a brand that can constantly reinvent itself with relevant and new ideas. Here’s the story as...

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Viacom Global Insights

The Next Normal – Most Loved Devices

  Check out our series of infographics on The Next Normal

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Viacom Global Insights

The Next Normal- Communication in a Digital World

Check out our The Next Normal infographic

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Christian Kurz

The Next Normal- Friends and Family

Check out our The Next Normal Infographic

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Viacom Global Insights

Mexican Millennials Are The Happiest In The World

Millennials in Mexico, Argentina, and Brazil are the happiest and most positive in the world. Here’s the story as told...

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Viacom Global Insights

AZ Noticias Speaks on The Next Normal in Latin America

TV plays an important part of the lives of Latin American Millennials from birth. It’s one of the ways that...

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Viacom Global Insights

The Next Normal – Social Media

Check out our The Next Normal Infographic

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Viacom Global Insights

The Next Normal – Pride and Tolerance

Check out our The Next Normal Infographic

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Viacom Global Insights

Neo Talks about The Next Normal

Success and a close relationship with family is related to happiness for Millennials. Here’s the story as told by our...

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Viacom Global Insights

Impune Mex Reports on The Next Normal

Millennials in Latin America talk to close friends, listen to music, and watch TV as ways of relieving stress and...

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Viacom Global Insights

Protesta Urbana Speaks on The Next Normal

Millennials in Latin America find that technology and the internet have helped them contribute new ideas and access other cultures....

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Viacom Global Insights

Family, Success, and Optimism makes Millennials the Happiest in the World

Strong family relationships, success, and optimism are a few of the reasons why millennials in Mexico, Argentina, and Brazil are...

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Viacom Global Insights

The Next Normal – Success and Happiness

Christian Kurz presented The Next Normal at the Adobe Summit in London today, and we’d like to take this as...

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Viacom Global Insights

UNO TV Interprets Results of the Next Normal

Latin American Millennials use television and music as ways to relieve stress. Older Millennials even play videos games to maintain...

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Viacom Global Insights

The Next Normal in Argentina, Mexico, and Brazil

Last week, Viacom International Media Networks Americas strengthened its footprint in Argentina with a first-ever research forum that solidified our...

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Viacom Global Insights

Success is Part of Happiness for Millennials

Happiness, for Millennials, is related to strong family relationships, optimism, prosperity and development of their region. Here’s the story as...

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Viacom Global Insights

Rio Negro Speaks on The Results of The Next Normal

Despite the global economic crisis, Millennials in Latin America still keep a positive outlook and remain happy. Here’s the story...

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Viacom Global Insights

Media Is Part of Happiness for Latin American Millennials

Millennials talk about the internet and television but the next generation will be more concerned about the content of the...

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Viacom Global Insights

Camara Argentina De Agencias De Medias Speaks on The Next Normal Results

Millennials in Latin America use technology to assist in their happiness and maintain relationships. Here’s the story as told by...

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Viacom Global Insights

Millennials in Argentina have the Lowest Rate of Stress

Millennials in Argentina have the lowest rates of stress in the world, coming in at a low 21%. Here’s the...

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Viacom Global Insights

Excelsior Talks about The Next Normal

Constant usage of social media helps makes life easier for Latin American Millennials , who use it to interact globally....

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Viacom Global Insights

Young Aussies Hooked up To Optimism

As mentioned in an earlier post, Colleen Fahey Rush, Viacom Media Networks Chief Research Officer, is presenting at the ASTRA...

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Viacom Global Insights

The Next Normal at Adobe Summit Salt Lake City 2013

Today we launched The Next Normal, our international millennial insights project to the US audience with our VP Research +...

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Christian Kurz

Colleen Fahey Rush speaks with Australia’s Mediaweek about The Next Normal

In the run-up to her speech at the ASTRA (Australian Subscription Television and Radio Association) conference in Sydney, Colleen Fahey...

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Viacom Global Insights

The Next Normal: Be Viacom Talking Shop

BE VIACOM Talking Shop first opened its doors in October, showcasing the best of our brands in a pop-up shop...

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Viacom Global Insights

Dave Lynn talks to The Independent about The Next Normal

Dave Lynn, Managing Director of Viacom International Media Networks for UK, Australia and Central Eastern Europe recently talked to the...

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Viacom Global Insights

What’s ‘The Next Normal’ for Asian Millennials?

Originally Published on the Viacam Blog. Viacom International Media Networks’ vice president of research and insights Christian Kurz travelled to...

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Christian Kurz

I giovani di oggi: «Io siamo noi»

http://video.corriere.it/i-giovani-oggi-io-siamo-noi/413eea8e-3d86-11e2-b22e-27312368513d Antonio Campo dall’Orto, Managing Director of Viacom International Media Networks for Southern Europe, Middle East and Africa launches The...

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Viacom Global Insights

Young, Unhappy and Looking to Emigrate

Millennials in Italy have a somewhat harder climate to contend with than those in some other countries. Here’s the story as...

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Viacom Global Insights

Bob Bakish talks to Fox Business about The Next Normal

Bob Bakish, President and Chief Executive Officer, Viacom International Media Networks, talked to Fox Business about our global insights projects on Millennials...

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Viacom Global Insights

Millennials are Tolerant and Open Minded Sharers

After the initial unveiling of The Next Normal at the Monaco Media Forum, french publication Offre Media reported on the global study. En...

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Viacom Global Insights

Economic Crisis Won’t Dampen Our Spirits – Youth

Dubai’s Kipp Report on our global study into Millennials – The Next Normal An unprecedented global insight into the millennial...

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Viacom Global Insights

Social Media makes German Millennials Happy!

As part of our the roll out for The Next Normal research, our team in Germany worked with trade publication...

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Viacom Global Insights

The Next Normal at the Monaco Media Forum

Colleen Fahey Rush, EVP & Chief Research Officer for Viacom Media Networks travelled to Monaco to launch our global study...

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Viacom Global Insights

Millennials Bezorgd om de Crisis Maar nog Steeds Gelukkig

Here’s the Netherland’s Kids en Jongeren’s take on our The Next Normal. Millennials bezorgd om de crisis maar nog steeds...

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Viacom Global Insights

The Next Normal Video

Originally published on the Viacom Blog. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we...

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Viacom Global Insights

Familjekär: Life in or Fondness for One’s Home and Family

Sweden’s Norran newspaper (gotta love the elk on the logo) calls Millennials “En familjekär generation” based on our The Next...

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Viacom Global Insights

Generation Y tar över – Millennials are taking over

Sweden’s Dagens Nyheter on our global research into Millennials. De är toleranta och flexibla, men också mer krävande och kritiska...

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Viacom Global Insights

Contenido Talks About the Results of The Next Normal

76% of Millennials describe themselves as “very happy”. Millennials positivity keeps their stress levels fairly low.  Here’s the story as told...

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Viacom Global Insights

GLOCAL Millennials: The Next Normal

Caitlin Harley writes about our global insights study The Next Normal on the Advertising Week Social Club site. THE ECONOMIC...

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Viacom Global Insights

En lycklig generation – One Lucky Generation

How’s your Swedish? Here is Svenska Dagbladet on The Next Normal. Arbetslösheten är det största världsproblemet som måste lösas, följt...

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Viacom Global Insights

Who Millennials Really are and Why Entrepreneurs can’t afford to forget Them

Upstart Business Journal has turned our The Next Normal insight study into a photo gallery of Millennials. Click here to...

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Viacom Global Insights

Viacom study finds Milennials are ‘happy’ despite economy and Egyptians only ones who recognise effect from technology after Arab Spring

Here’s The Drum’s story on our The Next Normal research launched at the Monaco Media Forum. Speaking about technology, Fahey-Rush...

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Viacom Global Insights

The Next Normal: Who Am I?

The latest issue of Sticky, Viacom’s international youth-generated online culture, trends and insight magazine, focuses on the lives of the Millennial generation,...

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Viacom Global Insights