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Author: Julie Lefevre

Consumers Want Character-Branded Baby Products That Make a Child Smile

A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.

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Viacom Global Insights

Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new Nickelodeon Kids & Family GPS infographic reveals that kids hear about new shows mostly from cable channels, family, and friends.

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Viacom Global Insights

LGBT Acceptance Is on the Rise Among Global Parents

Global parents’ views of the LGBT community are loosening up — and entertainment has a powerful influence upon their attitudes, according to a new study.

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Cara O'Flynn

For Global Kids, Linear TV Is the #1 Source

A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.

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Viacom Global Insights

For Global Kids, Screens Are as Much a Part of Childhood as Playgrounds

Kids are spending more time with screens than playing outdoors—and while they have countless entertainment options on their devices, parents wield a quiet influence.

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Viacom Global Insights

Anxious Parenting Has Bred a Generation of Responsible Kids

Global parents today are nervous--and as a result, kids tend to play by the rules, according to a new analysis by Nickelodeon Kids and Family GPS.

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Viacom Global Insights

With So Many Ways to Watch TV Content, Kids Choose Whatever Is Easiest

Kids are drawn to devices and sources that they can navigate independently, according to a new Nickelodeon Kids and Family GPS project.

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Viacom Global Insights

In an Uncertain World, Global Parents Turn to Overprotection

Parents around the world are anxious -- and they protect their kids through "friendship."

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Viacom Global Insights

This Is Our Audience: Kids and Family

A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.

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Viacom Global Insights

Global Kids Are Enthusiastic and Engaged Movie Fans

Kids love engaging with movies—and parents want to enjoy them too, according to a recent Viacom International Media Networks study.

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Aaron Pull

Pied Piper or Follower: Australian Kids and the Meaning of “Fandom”

Fandom is nothing new—but in today’s online society, it means something new to be a devoted fan. A new study by Nickelodeon Australia delves into the topic of kids and fandom.

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Kirsty Bloore

How Kids Influence Food-Related Purchases

A Nickelodeon Kids and Family GPS study takes a look at family dynamics surrounding kids and food, with a focus on breakfast.

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Aaron Pull

Little Big Influencers in Northern Europe

Kids in Northern Europe have a lot of influence over their parents’ purchase decisions, according to a recent Nickelodeon Kids & Family GPS study.

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Anna Noel Taylor

Kids and Gaming in the UK

Most kids in the UK today are gamers. A new study by Nickelodeon UK takes a look at how boys and girls play, and how they hear about new games.

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Alison York

Global Families’ Views on Marriage and Children

While global parents and kids have fairly relaxed attitudes toward some family-related social issues, Millennial parents are a little more conservative than Gen X parents, according to a recent Nickelodeon Kids & Family GPS study.

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Viacom Global Insights

Views on Money Among Global Young Families

As Millennials become parents, what are their financial lives like? Nickelodeon Kids & Family GPS found out in a recent study on Millennial and Gen X parents.

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Viacom Global Insights

Kids and Devices: TV Is Easiest, Tablets Are Most Portable

What attributes do kids associate with the different devices they use to watch content? Nickelodeon Kids & Family GPS recently...

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Viacom Global Insights

Nickelodeon Family GPS Recalibration: Kids and Winning

Millennials were brought up to believe they are special. As they become parents themselves, how do they feel about competitive...

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Viacom Global Insights

Global Kids’ Responsibilities, Rules, and Repercussions at Home

Are kids around the world helping at home? When they break their parents’ rules … what happens? And do Millennial...

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Viacom Global Insights

Habits and Attitudes of Italian Parents

A recent Nickelodeon Kids & Family GPS analysis takes a look at how parents in Italy differ from their global peers.

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Morena D'Incoronato

Engagement and Loyalty Among Latin American Tweens

What inspires engagement and loyalty in tweens in Latin America? To find out, Nickelodeon Kids and Family GPS conducted a...

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Viacom Global Insights

As Millennials Become Parents, Global Family Dynamics Change

What are family dynamics like around the world today? As Millennials have children of their own, how do their parenting...

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Viacom Global Insights

What’s Hot in Gaming Among Global Parents and Kids?

What role does gaming play in kids’ lives? What drives gaming choices, what devices do they use, and what types...

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Viacom Global Insights

Modern Mums in Australia: Paranoid or Prepared?

When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials...

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Kirsty Bloore

Spending and Saving Among Latin American Tweens

What are Latin American tweens’ habits when it comes to spending and saving? A recent Nickelodeon study based on an...

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Viacom Global Insights

Kids of Today and Tomorrow- Post-Millennials

“Humor is the social currency for these happy, less stressed, overprotected achievers.” With our “The Next Normal” study, we went...

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Viacom Global Insights