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Author: James Guerrier

Comedy Is Much Loved in Australia, and Mostly Viewed on TV

A new study investigates how Australians ages 16 to 34 consume comedy entertainment, as well as the role that humor plays in their lives.

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Kirsty Bloore

This Is Our Audience: Adults

A new video summarizes key themes from our conversations with over 190,000 adults across 25 countries in 2015.

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James Guerrier

How Brands Can Harness the Power of Fans

Being a fan isn’t what it used to be, according to Comedy Central Power of Laughter’s latest study, “Fandom.” For brands, this poses a big opportunity.

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James Guerrier

Introducing the Influential Catalyst

Fandom has become a powerful force in recent years—especially when it comes to “fandorsement,” the confluence of influence, word-of-mouth, and...

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James Guerrier

The Power of Fans Comes From “Fandorsement”

What do young people “get” from being fans today? And why has fandom become such a powerful force in recent years?

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James Guerrier

Infographic: The Benefits of Fandom

What do young people “get” from being fans today? Comedy Central’s latest global study, “Fandom,” reveals three key benefits: self-expression,...

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James Guerrier

Infographic: Not Your Parents’ Fandom…

Comedy Central recently released a new study, “Fandom,” that reveals a whole new world of passionate young people who see...

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James Guerrier

Comedy Central’s Latest Study Delves into “Fandom”

How has the meaning of “fandom” changed in recent years—and what does it mean to have influence today? To answer...

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James Guerrier

Comedy Central Power of Laughter Wins Big at ESOMAR Congress

Earlier today, Comedy Central International’s Power of Laughter project won the award for Best Methodological Paper at ESOMAR Congress 2014...

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Viacom Global Insights

Comedy Central and MTV India Present at ESOMAR Congress

Viacom took the stage earlier today at ESOMAR Congress 2014, which kicked off in Nice, France on Sunday, September 7th....

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Viacom Global Insights

In Turkey, Women Protest With Laughter

‘Women should not laugh in public’: This is what Turkey’s Deputy Prime Minister Bulent Arinc declared at a celebration marking...

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Julie Lefevre

In a Commercial, Entertainment Means Effectiveness

Laughter doesn’t just make people healthier and happier–it can help TV audiences connect more deeply with the advertisements they see....

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James Guerrier

Proving Comedy’s Halo Effect on Advertisements

  Being happy is very important to Millennials – and positive emotional experiences are an important pathway for advertisers looking...

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James Guerrier

Comedy Central: Power of Laughter

  Read more about Comedy Central’s International study on humor and advertising receptiveness here.

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James Guerrier

Comedy Central and the Hidden Power of Laughter

In advertising, there is a strong belief that appealing to people’s emotions influences behavior more effectively than catering to their...

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James Guerrier